An e-mail from Duncan Jones tells the story of this advertisement (and the problems with TV3 anaglyph goggles):
- I designed and did the artwork for the 3D flyer and other 3D print ads, TV3 is my client at Colenso, and when they asked for a flyer to go with the glasses, I did it in 3D which they loved. The same artwork is on the back of next weeks TV Guide – in shops now, and a full page in this weekends Herald ‘Sunday’ supplement. I did the ‘make your own glasses’ instructions on the TV3 web site too – which has a stereo image to try.
The biggest problem I see for the show will be the quality of the glasses that are being given away, they’re terrible! Blue lens’ not dense enough. - if you’ve got some other ones, use them! - The ‘make your own’ ones work better, but it’s hard to get decent cellophane.
Unfortunately my production manager hadn’t sought more informed advice before ordering 240,000 glasses!